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Beth and Marc Goldberg

Investing in Hope

"Pediatric cancers are considered rare diseases, but they aren't rare when they strike your family," reflects Marc Goldberg. In 1988, Mr. Goldberg and his wife, Beth, lost their 14-year-old son, Michael, to a pediatric lymphoma.

We wanted to help future patients and their families have better results — to survive this disease and go on to lead full lives together.

—Marc Goldberg

"Michael received excellent care at Memorial Sloan Kettering, and we were truly grateful," Mr. Goldberg says. "We wanted to help future patients and their families have better results — to survive this disease and go on to lead full lives together."

With the strong support of their daughters, Laura and Leslie, Mr. and Mrs. Goldberg established two complementary planned gifts to accomplish their goal. Initially, they gave a gift, which will create a substantial research endowment upon their deaths. These funds will be directed to the most promising basic, clinical, and translational research in pediatric lymphomas.

"However, we didn't want to wait to make an impact — there are families who need better answers today, so we chose to contribute during our lifetimes," Mr. Goldberg explains. To that end, the Goldbergs also established a trust, which makes an annual gift in support of a research fellow at Memorial Sloan Kettering Cancer Center.

"When Michael was being treated, his whole body received medicine — healthy cells were killed along with the cancer cells," Mr. Goldberg remembers. "The new generation of cancer therapies being developed and tested in clinical trials at Memorial Sloan Kettering is much more targeted — protecting healthy tissue and pinpointing disease. Along with higher remission rates, children can avoid many long-term side effects of treatment."

The Goldbergs also realize that because pediatric cancers affect fewer patients than adult cancers, traditional sources of research funding such as pharmaceutical dollars and government grants can be difficult to obtain. "Philanthropy is particularly crucial for pediatric research," Mr. Goldberg says. "We felt a responsibility to step forward in a tangible and meaningful way — for Michael, for our daughters, and for every other family who will experience childhood cancer."

Memorial Sloan Kettering gratefully acknowledges their visionary commitment to the Center's future and recognizes them as members of the Cullum Society.

Click here to read other inspiring stories of support.

A charitable bequest is one or two sentences in your will or living trust that leave to Memorial Sloan Kettering Cancer Center a specific item, an amount of money, a gift contingent upon certain events or a percentage of your estate.

An individual or organization designated to receive benefits or funds under a will or other contract, such as an insurance policy, trust, or retirement plan.

I bequeath to Memorial Sloan-Kettering Cancer Center, a New York nonprofit corporation having a principal place of business at 1275 York Avenue, New York, NY 10065, Federal Tax ID #13-1924236, ____percent of my total estate (or $_____, or other property) to be used or disposed of as Memorial Sloan-Kettering Cancer Center in its sole discretion deems appropriate.

able to be changed or cancelled

A revocable living trust is set up during your lifetime and can be revoked at any time before death. They allow assets held in the trust to pass directly to beneficiaries without probate court proceedings and can also reduce federal estate taxes.

cannot be changed or cancelled

tax on gifts generally paid by the person making the gift rather than the recipient

the original value of an asset, such as stock, before its appreciation or depreciation

the growth in value of an asset like stock or real estate since the original purchase

the price a willing buyer and willing seller can agree on

The person receiving the gift annuity payments.

the part of an estate left after debts, taxes and specific bequests have been paid

a written and properly witnessed legal change to a will

the person named in a will to manage the estate, collect the property, pay any debt, and distribute property according to the will

A donor-advised fund is an account that you set up but which is managed by a nonprofit organization. You contribute to the account, which grows tax-free. You can recommend how much (and how often) you want to distribute money from that fund to MSK or other charities. You cannot direct the gifts.

An endowed gift can create a new endowment or add to an existing endowment. The principal of the endowment is invested and a portion of the principal’s earnings are used each year to support our mission.

Tax on the growth in value of an asset—such as real estate or stock—since its original purchase.

Securities, real estate, or any other property having a fair market value greater than its original purchase price.

Real estate can be a personal residence, vacation home, timeshare property, farm, commercial property, or undeveloped land.

A charitable remainder trust provides you or other named individuals income each year for life or a period not exceeding 20 years from assets you give to the trust you create.

You give assets to a trust that pays our organization set payments for a number of years, which you choose. The longer the length of time, the better the potential tax savings to you. When the term is up, the remaining trust assets go to you, your family or other beneficiaries you select. This is an excellent way to transfer property to family members at a minimal cost.

You fund this type of trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. You can also make additional gifts; each one also qualifies for a tax deduction. The trust pays you, each year, a variable amount based on a fixed percentage of the fair market value of the trust assets. When the trust terminates, the remaining principal goes to MSK as a lump sum.

You fund this trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. Each year the trust pays you or another named individual the same dollar amount you choose at the start. When the trust terminates, the remaining principal goes to MSK as a lump sum.

A beneficiary designation clearly identifies how specific assets will be distributed after your death.

A charitable gift annuity involves a simple contract between you and MSK where you agree to make a gift to MSK and we, in return, agree to pay you (and someone else, if you choose) a fixed amount each year for the rest of your life.

A tax imposed at one's death on the transfer of most types of property. Currently federal estate taxes are assessed in 2019 on estates worth more than $11.2 million. The maximum estate tax rate is 40 percent. Some states also impose taxes at death that vary depending on state law.

A written legal instrument created by a grantor for the benefit of him/herself (during life) or others (during life or at death).

A revocable trust established by a grantor during his or her lifetime in which the grantor transfers some or all of his or her property into the trust.

Equity or debt instruments, typically shares listed on a stock exchange, which can be readily bought or sold.